Auntie Anne’s is the largest soft pretzel franchise in the world.
They specialise in making and selling soft pretzels, pretzel dogs, and various pretzel-related snacks and products.

At Quarterly, I had the privilege of partnering with Auntie Anne’s to enhance their brand presence and engage their audience effectively. Our collaboration focused on creating visually captivating social media content that resonated with Auntie Anne’s target audience. We also designed and executed creative marketing campaigns that showcased Auntie Anne’s delicious products and special promotions. These campaigns were meticulously tailored to generate buzz and drive foot traffic to their locations.

The approach
We maintained a flexible strategy to adapt to trends and seasons, and our daily collaboration with Auntie Anne’s marketing team ensured quick responses to evolving goals and promotions. Our focus was on creating an engaging and delectable online experience for their followers, enhancing brand engagement.

Challenges
In the dynamic and fiercely competitive food industry, the demand for consistently fresh and engaging content presented a perpetual creative challenge. To meet this demand, Quarterly harnessed continuous creativity, pushing boundaries to craft content that not only showcased Auntie Anne’s delectable offerings but also stood out amidst a crowded digital landscape.