Dorko is a young and innovative streetwear brand.
The brand supports local organizations and movements to get into the spotlight by raising attention on important issues.

At the guide dog training school of the Hungarian National Federation of the Blind and Visually Impaired, the waiting list is extremely long, with currently 97 visually impaired individuals waiting for a trained guide dog. The training of these four-legged companions is costly, and there is no guarantee that they will ultimately be suitable for guiding the blind. This is one of the reasons why Dorko felt it was important to take on the cause of reducing the waiting time and, through a joint campaign, raise awareness of the role of the guide dog school. Thanks to the "Loyalty is Royalty" campaign, not only have we managed to double the number of trained guide dogs in 8 years, but the center has also undergone significant quality improvements, which support the work of the trainers.

The approach
For the "Loyalty is Royalty" campaign, our design team focused on highlighting the importance of guide dogs while fostering a sense of trust and loyalty. Key statistics were emphasized using bold illustration and typography to clearly communicate the campaign’s impact across both print and digital platforms.

Challenges
A key challenge was balancing visual appeal with accessibility. Capturing the emotional connection between guide dogs and users without overwhelming the campaign’s core message was another aspect we carefully refined together.