Hell Energy
Social Media design
Client:
HELL Energy
Agency:
Dialogue.
Date:
2020-2022
My role:
Mid-weight Designer
Skillset:
Digital Design
Social Media Design
Paid ads
Illustration
Motion Design
Adobe PS, AI, AE
HELL ENERGY is one of the fastest growing FMCG brands in the world, as proven by its explosive export expansion and growing global popularity.
As a graphic designer at Dialogue Creative, I had the exciting opportunity to work on the social media platforms for HELL ENERGY. This project allowed me to delve into the brand’s vibrant identity and create visually compelling content tailored for platforms like Facebook, Instagram, YouTube, and the HELL ENERGY webshop.
The approach
The design process began with a series of brainstorming sessions with the marketing and content manager team, where we discussed HELL ENERGY's brand ethos and target audience. The graphic design process for HELL ENERGY was a creative and collaborative journey, blending brand guidelines, market trends, and creative inspiration. I focused on crafting unique graphics and sometimes GIFs that would resonate with the audience and amplify the brand’s message. By experimenting with bold colors and dynamic layouts, I aimed to capture the essence of energy and excitement that defines HELL ENERGY. I also integrated feedback from my design team, refining the visuals to ensure they aligned perfectly with the brand’s style guide and objectives.
Challenges
Throughout the project, I faced the challenge of maintaining brand consistency while producing diverse content across different campaigns. Each piece, whether it was social media graphics, banner designs, or promotional visuals, needed to resonate with HELL ENERGY's core message while standing out in a competitive market. This required a careful balance of creativity and strategic thinking, ensuring that each design element contributed to the overall brand narrative.