Mojuice, a Vancouver-based startup, is launched a social media awareness campaign to introduce their two new energy drink flavors, apple and pineapple. The campaign aims to raise awareness of their innovative formula, which enhances creativity by stimulating the brain’s right hemisphere.

The approach
The animation is short, punchy, and visually captivating to grab the attention of young professionals scrolling through social media. It opens with playful, energetic visuals, possibly showing a person or abstract brain imagery becoming more creative after drinking Mojuice. Bright, dynamic colors that match the brand’s vibrant tone was used, with fluid transitions that introduce the two new flavors, apple and pineapple.

Challenges
A key challenge was conveying both the product’s creativity-boosting benefits and the new flavors within the 10-12 second animation. It was also important to ensure the campaign resonated with young professionals, capturing their attention in a crowded social media space. Additionally, balancing the fun tone with the need to communicate the product’s scientific credibility without overwhelming the viewer was tricky.