I created a website and branding for a fictitious travel company called Mundea, which aims to revolutionize the travel experience by offering users the ability to customize their own travel plans. With a focus on personalization, Mundea empowers travelers to design unique journeys that cater to their individual preferences. The brand embodies adventure, exploration, and flexibility, appealing to modern travelers seeking tailored experiences.

The approach
The project began with extensive research into the Hungarian travel market to understand the needs and preferences of the target audience. I analyzed competitor websites to identify key features that users found valuable, as well as gathering insights into their travel habits.

Next, I employed wireframing techniques to outline the website's basic layout, defining key pages and their functionalities. This iterative process allowed me to experiment with various designs until optimizing for user experience. Once the layout was established, I focused on the visual design, carefully selecting a color palette that featured a vibrant purple—distinctive in the Hungarian travel industry—and calming blue, which
is associated with travel.

The website was developed to be user-friendly and accessible across multiple devices, including desktops, tablets, and mobile phones. Users can browse and select their preferred travel offers, book flights, accommodations, and activities, and make payments entirely online.
This seamless experience empowers users to customize their travel plans easily.

Finally, the website underwent rigorous usability testing, with user feedback incorporated into the final design. The end result was
a cohesive and intuitive platform that offers users tailored travel offers based on their preferences, truly capturing the adventurous spirit
of Mundea.

Challenges
One of the primary challenges was creating a user-friendly experience while ensuring the website stood out in a competitive market. Balancing aesthetics with functionality was crucial; I needed to make sure the design not only attracted attention but also provided clear navigation and ease of use. Additionally, ensuring that the site was accessible on various devices required careful attention to layout and functionality. Ultimately, this project allowed me to blend creativity with practical design solutions, resulting in a compelling brand identity and website that resonates with the adventurous nature of modern travelers.